Joely Live is an LA-based entertainment correspondent, digital creator, and model who started her career at age five, modeling for Tommy Hilfiger, Vogue, Gap, and Barbie. By 10, she was a Sports Illustrated Kid Reporter, interviewing NFL superstars. In 2022, she won the Sports Illustrated Swim Search and fulfilled a lifelong dream on the SI Swim runway in Miami.

Now, she’s the creative force behind Pucker Up—a wildly popular digital series with over 130 million views—where celebrities power through six progressively sour levels of candy while tackling juicy questions. A one-woman powerhouse, Joely not only produces and edits each episode herself but also infuses every project with her signature vibrancy and creativity.